The healthcare industry is already using shopping habits and financial records for predictive analysis. Now some are turning toward social media data and other public records, raising concern that practices will be overly intrusive and conducted without patients even knowing.
Health insurers want to guide individuals through health and healthcare, from birth to death,. To improve on the traditional insurance experience--which is not always good one-- they're going to have to innovate at many levels.
More and more importance is being placed on how a hospital communicates with a patient. Be it through a portal or mobile-optimized website, that connection ties into patient satisfaction rates and, eventually, the bottom line.